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Business Development Representative - (Maternity Cover - LOA)

Position Title: Business Development Representative - (Maternity Cover - LOA)
Location: London

Your role

Please note this is a 12 month FTC maternity cover.

The Business Development Representative (BDR) drives growth in Digital Realty services and solutions. The BDR qualifies and prioritizes leads and prospects by articulating the Digital Realty value proposition, messaging, and understanding customer needs and requirements. This position requires the ability to work independently and prioritize effectively. The BDR works directly with demand generation, marketing operations, and marketing to do outbound follow-up on programs and campaigns, and shares feedback on campaign effectiveness. This position will also interact with the field sales and channel teams to develop selling strategies, share progress, and generate opportunities for strategic, targeted campaigns. Since the BDR interacts with current and prospective clients, good business judgment and skills are crucial. While this is not a sales position, high performers can potentially transition to a sales role. 


  • Generate new demand (e.g. individual leads and/or buying groups) for the sales organization to pursue. 
  • Qualify demand (e.g. individual leads and/ or buying groups) against established criteria before passing a lead to Sales as Tele prospecting Qualified leads (TQLs) or Tele prospecting Generated leads (TGLs)
  • Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales. 
  • Nurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.g. telephone, email, social) 
  • As a secondary responsibility – where specified by the organization – process inbound demand using a range of tactics (e.g. telephone, email, social) 
  • Comply with all demand management– related service-level agreements. 
  • Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the TQL stage or qualified demand stage 
  • Track and manage prospecting, qualification, and nurture activities in the company’s sales force automation (SFA) system. 
  • Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization. 

What you’ll need:

  • Associate’s degree or equivalent experience
  • Candidates must have corporate sales or marketing experience  
  • Related working experience in the data center, telecommunications, IT or technology fields preferred
  • Candidates must have at least six months experience working in a prospecting role (Business Development, Inside Sales, Telemarketing, etc.)
  • Desired applicants will have knowledge of business organizational structures, sales, sales processes, and familiarity with CRM systems, preferred
  • Excellent business judgment and articulating value propositions to customers
  • Ability to prioritize effectively and work independently 
  • Ability to work in teams to develop strategies, action plans, and share results
  • Ability to build and manage relationships with sales personnel
  • Comfort with interacting with potential clients on the telephone and over email

A bit about us

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company's global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx™) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents. To learn more about Digital Realty, please visit or follow us on LinkedIn and Twitter.

What we can offer you

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers. Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us. This is an exciting time to join our business so apply now and make your mark on our future.