Marketing Manager, APAC

Position Title: Marketing Manager, APAC 

Location: Hong Kong

Your role 

We are looking for a skilled and driven marketeer to join our fantastic team at Digital Realty APAC, the world’s leading data center platform. In this role, you will be a vital member of the APAC Marketing team and be involved in designing, implementing and executing marketing programmes (with specific emphasis on digital campaigns) to increase awareness of the company, generate qualified leads and accelerate the progression of opportunities in the sales pipeline. You will bring solid skills in digital marketing and a good knowledge of various associated tech platforms. In this role, you will also have the opportunity to support different aspects of regional marketing (events, marketing operations, budget planning/ tracking etc) and expand your marketing expertise.

You will work effectively with various stakeholders both within marketing as well as sales, product, segments strategy etc to gain a deep understanding of our customer needs and Digital Realty’s offerings in order to deliver digital campaigns that resonate with the target audience. You will be open to new challenges in a fast-growing business and ready to take on things outside your comfort zone to broaden your skills and experience.

What you’ll do

• Digital Marketing ~70% focus, Other projects: ~30% focus
• Develop and execute comprehensive digital marketing strategy to increase brand visibility, drive website traffic, and generate qualified leads. 
• Own the regional search engine marketing strategy & execution (refining keywords, optimizing copy/ landing pages, etc) 
• Work across various digital channels – social media, website, SEO/ SEM, display, email, content – both organic and paid and help to create an integrated strategy.
• Manage the tech platforms that Digital Realty uses to optimise spends and performance.
• Manage existing agencies and onboard new ones as needed to amplify routes to market. 
• Liaise with global digital marketing counterparts to synchronize efforts and optimize omni-channel strategy & execution (including budget allocations).
• Provide marketing automation and CRM support to regional team – ex: setting up campaigns in Marketo, building nurture streams, tracking & reporting on campaign performance to improve marketing effectiveness.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, sharing knowledge and implementing innovative ideas.
• Stay informed about regulatory requirements, data privacy, and compliance guidelines related to digital marketing activities.
• Assume other special projects/assignments from the VP APAC Marketing

What you’ll need

• Expertise and experience in B2B digital marketing, in particular SEO/ SEM
• Ability to deliver campaigns that complement the complete marketing mix
• Relevant certifications will be an advantage (SEO/SEM, social media, etc)
• Proficiency in using digital marketing tools and platforms, such as Google Analytics and Ads, marketing automation software (e.g., Marketo), CRM systems (e.g., Salesforce), and social media management tools, Strong technology skills, (e.g. MS Office and Adobe Suite)
• Experience with local platforms such as Naver, Baidu, Kakao, Line, WeChat will be an advantage
• Experience working in global B2B technology firms an advantage
• Good English skills (spoken, written)
• Understanding of GDPR requirements and privacy regulations for marketing activities in APAC context
• Connections with digital marketing agencies to run APAC-wide and in-country campaigns an advantage
• Ability to build and maintain effective relationships with multiple stakeholder groups
• Think creatively to develop and execute marketing campaigns, focusing on digital channels
• Excellent project management skills with the ability to lead and manage multiple time-sensitive projects under tight deadlines
• Entrepreneurial spirit and drive
• Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
• Analytical and results driven – an ability to look ahead and understand changing market dynamics 
• Very strong written and verbal communication skills 
• Impeccable attention to detail 
• Determination and perseverance 
• Willingness to travel occasionally (up to 25%) and ability to work independently and autonomously
• Positive attitude towards transformation and change; motivated to work in a fast-growing market
• Statistical analysis and interpretation skills
• Strong programme and project management skills
• Detail oriented
• Exceptional and effective communications skills, both orally and written
• Educated to degree level in either Marketing, Communications, Business or equivalent
• 7-10 years’ experience in a B2B marketing environment, in the technology sector
• Experience working with global tech companies an advantage
• Experience in regional vs single country roles an advantage 
• A track record of delivering successful strategic, global and regional marketing programmes with a measurable outcome
• Experience in agency management
• Ability to work independently, in a matrix structure and as part of a team
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time

A bit about us

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 28 countries on six continents.

To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter.

A bit about our Digital team 

Marketing

Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.

What we can offer you

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers. 

Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us. 

Our Compensation Philosophy

Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.

This is an exciting time to join our business so apply now and make your mark on our future.

Notes:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled.  All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.

Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.

Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.