Manager, Content Strategy

Digital Realty, a leading global provider of data center, colocation, and interconnection solutions, is seeking a highly skilled and experienced Content Strategy Manager to join our dynamic Global Content Strategy & Campaigns team. As the Content Strategy Manager, you will play a critical role in developing and executing integrated marketing campaigns that drive brand awareness, generate leads, and support our business objectives. This position requires a deep understanding of digital marketing, content marketing strategies, and the ability to collaborate effectively with cross-functional teams.

Responsibilities

1. Develop and execute integrated marketing campaigns:
   • Collaborate with the marketing team to develop comprehensive marketing strategies and plans.
   • Create and execute integrated campaigns across various digital channels, including email, social media, paid advertising, and content marketing.
   • Monitor campaign performance, analyze data, and make data-driven recommendations for optimization.
2. Content marketing strategy:
   • Develop and implement a content marketing strategy aligned with business goals.
   • Create engaging and relevant content assets, such as blog posts, whitepapers, case studies, and videos.
3. Collaborate with cross-functional teams:
   • Work closely with internal teams, including sales, product management, and operations, to align marketing initiatives with business objectives.
   • Coordinate with external vendors, agencies, and partners to execute marketing campaigns effectively.
   • Foster strong relationships and maintain effective communication across teams to ensure successful campaign execution.
4. Marketing best practices and industry trends:
   • Stay up-to-date with digital marketing trends, best practices, and emerging technologies.
   • Conduct market research and competitive analysis to identify opportunities for differentiation.
   • Share insights and knowledge with the marketing team to improve overall marketing effectiveness.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of experience in marketing, with a focus on digital marketing and integrated campaigns.
• Strong knowledge of content marketing strategies, including content creation, distribution, and measurement.
• Proven experience in developing and executing successful integrated marketing campaigns.
• Familiarity with marketing automation platforms and CRM systems.
• Excellent project management skills with the ability to prioritize and meet deadlines in a fast-paced environment.
• Strong analytical skills to measure campaign performance and make data-driven recommendations.
• Exceptional written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams and external stakeholders.
• Self-motivated and proactive with a passion for staying up-to-date with industry trends.

A bit about us

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company's global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx™) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 28 countries on six continents. To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter.

What we can offer you

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers. Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us. This is an exciting time to join our business so apply now and make your mark on our future.