Position Title: Marketing Manager, APAC (Korea)
Location: Seoul
Your role
Digital Realty’s Marketing Manager, APAC (Korea) will play a lead role in driving field and channel marketing efforts for our business in Korea. The candidate will design, implement and execute marketing programmes and events with the goal of increasing awareness of the company, generating qualified leads and accelerating the progression of opportunities in the sales pipeline. The candidate will support both the direct sales and channel sales efforts in these markets. The candidate will be responsible creating and executing demand campaigns, working closely on campaigns with the local country sales team, supported by the regional marketing team. The candidate will also be responsible for monitoring performance and reporting on results to demonstrate the return on investment (ROI) of the marketing programmes. Their activities will cover the full marketing mix from designing the strategy, to tactical execution using the full marketing mix such as digital tools, events, social media, PR, and brand building.
What you’ll do
- Lead the design and implementation of KR marketing strategy aligned to KR Sales targets and APAC region marketing strategy (goals, target, plan, tools) to generate demand and fill the sales pipeline
- Work together with sales and business development to execute targeted Go-To-market Plans
- Provide market intelligence, market updates and industry intel to facilitate KR sales team & APAC marketing team with local positioning and decision-making
- Increase awareness of the Digital Realty brand in local market – generating demand from both within KR as well as from across the APAC region and other global regions in which Digital Realty operates.
- Help the sales team to position the global Digital Realty platform to Korean enterprises and service providers to serve their expansion needs
- Develop and execute demand generation campaigns.
- Manage event calendar, including presence at events, core messaging, virtual attendance, own company events, speaking slots
- Support local channel & alliance marketing activities
- Lead performance of customer and prospect database; improve social media followership and engagement
- Run local digital marketing initiatives (SEO/ SEM, content syndication, display ads, etc)
- Manage local country domain of digitalrealty.com, including web page development with localised content, translation of global assets, etc
- Create and localise marketing content.
- Effective agency management
- Lead PR activity in Korea to increase company brand awareness, aligned with corporate PR activity to ensure best impact
- Own and manage the KR marketing budget
- Assume other special projects/assignments from the VP UK Sales and Marketing.
- and many more....
What you’ll need
- Educated to degree level in either Marketing, Communications, Business or equivalent
- 10+ years’ experience in a B2B marketing environment, in the technology sector
- Experience working with global tech companies an advantage
- Experience working in global B2B technology firms an advantage
- Demonstrated experience in working with sales leaders in driving pipeline and revenue
- Experience in agency management
- Experience in account-based marketing and sales enablement
- Self-starter with ability to work in ambiguous situations and create new programs/ processes
- Essential to speak English
- Ability to work independently, in a matrix structure and as part of a team
- Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
- Ability build and maintain effective relationships with multiple stakeholder groups
- Strong attention to detail; demonstrated ability for accuracy and thoroughness
- Proven negotiation, problem-solving, organization and project management skills
- Very strong written and verbal communication skills with an innate attention to detail
- Extensive experience within technology industry field marketing, channel marketing, business development
- Strong, demonstrated understanding of local marketing approaches to acquire and retain customers
- Excellent written and verbal communication skills (bilingual, English and Korean)
- Excellent planning skills; creation and follow-up of plans, setting priorities
- Independent and proactive thinking and workstyle
- Positive attitude towards transformation and change; motivated to work in a fast-growing market
- Has informal and formal leadership style and used to working in a matrix environment
- Understands how to deliver clearly defined and measurable results with impact
- Knowledge of Microsoft Office (PowerPoint, Excel, Word)
- Knowledge of Google Analytics, Marketo and Salesforce platform an advantage
- Knowledge of local marketing platforms (Naver, Kakao, etc) + global platforms like LinkedIn, Facebook
- Understand GDPR requirements and privacy regulations for marketing activities
A bit about us
Digital Realty supports the world's leading enterprises and service providers by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, our global data center platform, gives customers a reliable foundation for scaling their digital business and efficiently managing data gravity challenges. The size and scale of our business puts us in a unique position to offer customers access to 290 facilities in 50 metros across 26 countries and six continents.
A bit about our Digital Team
Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.
What we can offer you
Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.
Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.
This is an exciting time to join our business so apply now and make your mark on our future.
Notes:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Digital Realty offers a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions.
Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled. All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.
