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Digital Realty

Business Development

Business Development Representative

  2323 bryan street, Dallas

Position Title:  Business Development Representative

Location: Dallas, TX

Your role

The Business Development Representative (BDR) drives growth in Digital Realty services and solutions. The BDR qualifies and prioritizes leads and prospects by articulating the Digital Realty value proposition, messaging, and understanding customer needs and requirements. This position requires the ability to work independently and prioritize effectively. The BDR works directly with demand generation, marketing operations, and marketing to do outbound follow-up on programs and campaigns, and shares feedback on campaign effectiveness. This position will also interact with the field sales and channel teams to develop selling strategies, share progress, and generate opportunities for strategic, targeted campaigns. Since the BDR interacts with current and prospective clients, good business judgment and skills are crucial. While this is not a sales position, high performers can potentially transition to a sales role. 


What you’ll do:

    • Generate new demand (e.g. individual leads and/or buying groups) for the sales organization to pursue 
    • Qualify demand (e.g. individual leads and/ or buying groups) against established criteria before passing a lead to Sales as Teleprospecting Qualified leads (TQLs) or Teleprospecting Generated leads (TGLs)
    • Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales 
    • Nurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.g. telephone, email, social) 
    • As a secondary responsibility – where specified by the organization – process inbound demand using a range of tactics (e.g. telephone, email, social) 
    • Comply with all demand management– related service-level agreements 
    • Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the TQL stage or qualified demand stage 
    • Track and manage prospecting, qualification and nurture activities in the company’s sales force automation (SFA) system 
    • Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization 



What you’ll need


    • Associate’s degree or equivalent experience
    • Candidates must have corporate sales or marketing experience  
    • Related working experience in the data center, telecommunications, IT or technology fields preferred
    • Candidates must have at least six months experience working in a prospecting role (Business Development, Inside Sales, Telemarketing, etc.)
    • Desired applicants will have knowledge of business organizational structures, sales, sales processes, and familiarity with CRM systems, preferred
    • Excellent business judgment and articulating value propositions to customers
    • Ability to prioritize effectively and work independently 
    • Ability to work in teams to develop strategies, action plans, and share results
    • Ability to build and manage relationships with sales personnel
    • Comfort with interacting with potential clients on the telephone and over email



A bit about us

Digital Realty supports the world's leading enterprises and service providers by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, our global data center platform, gives customers a reliable foundation for scaling their digital business and efficiently managing data gravity challenges. The size and scale of our business puts us in a unique position to offer customers access to 300+ facilities in 50+ metros across 25+ countries and six continents.


A bit about our Digital team



Our Sales team is at the sharp end of our business, securing new customers from network and cloud service providers through to all kinds of major global and regional enterprises and local businesses. We help identify the objectives of our customers and enable them to succeed by combining our strategic knowledge of the industry, technical knowledge of our global data center platform, PlatformDIGITAL®, with our ability to develop strong partnerships.


Business Development

Our Business Development team is at the forefront of our continuing growth. We use our different market sector insights to develop effective sales strategies and work with the Sales team to implement them. Our team plays an integral part in forming long-term relationships with customers around the world, by identifying opportunities that add value and demonstrating how our solutions can meet their needs.



What we can offer you

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.


Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.


Our Compensation Philosophy

Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.


This is an exciting time to join our business so apply now and make your mark on our future.




The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.


Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled.  All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.


Digital Realty cares about the health and safety of its workforce, customers, and vendors. Digital Realty encourages all new hires to be fully COVID-19 vaccinated by their start date. Employees who are not fully COVID-19 vaccinated may need to comply with our weekly COVID-19 testing requirements if required per your job requirement, work location and customer obligations, subject to applicable workplace accommodation requirements



Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.


Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.







Want to know more about this position?

Get in touch with:

Natalie Lucas

Natalie Lucas


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